How to Get Awesome Sale Results With Free Inbound Marketing Tools

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFORMATION.

Do you know that the world’s leading calculator company increased its Leads by 496%?

Or that a global HR services company quadrupled its leads within a year? Moreover, that company represents more than 90% of the global HR services market.

Before you suspect both the above-listed facts. I disclose that the respective companies are Casio and Randstad.

Both these companies shifted their focus from traditional means to a new one. They incorporated Inbound Marketing Tools in their arsenal to improve their results.

For the uninitiated ones, Inbound Marketing relies on pull tactics instead of push. It lays its focus on Permission marketing instead of being obtrusive.

A marketing methodology that does not disturb its audience sounds unusual. That is why it operates on the pull techniques instead of the push ones.

Inbound Marketing Methodology

To make optimum use of Inbound Marketing Tools. It is essential to understand the philosophy of Inbound Marketing.

Inbound Marketing works on the principles of providing essential information for the customers. The information exists at every stage of the customer’s journey.

How to Get Awesome Sale Results With Free Inbound Marketing Tools

The stages of providing information fall under these 4 categories:

How to Get Awesome Sale Results With Free Inbound Marketing Tools
How to Get Awesome Sale Results With Free Inbound Marketing Tools

  1. Attract

The Content in this stage brings the audience to the company’s website. The most common forms of such content include blogs.

The first time visitors land to a website through organic search. Thus, the higher a Content ranks in Search Engine Result Pages (SERPs). The higher is the probability of attracting new visitors.

Appropriate Keywords optimized content plays a crucial role in topping the organic results.

  2. Convert

It makes sense to turn a first time visitor to your website into a regular audience. That process is Conversion.

This happens when the interaction with the Content compels the reader to take an action. If the initial step of Attracting the visitor goes well. Then, the Conversion becomes much easier.

Most of the times, Content Upgrades to the regular content leads to conversions.

The rate of conversion is an important metric for Inbound Marketing. It lets you know how well your Content resonates with your target audience.

  3. Close

When a Lead makes a sale, it becomes a ‘Close and Won’.

It is important to have a healthy (Close and Won) : (Leads) ratio. The higher this ratio, the more optimized is your website for making profits.

Revenue increases when a Lead makes a Sale. That is why it is imperative to increase Leads in both quantity and quality. The better a Lead, the higher the chances of increasing the bottom line.

  4. Delight

Unlike traditional forms of marketing, Inbound Marketing is an ongoing one. It works even after a lead converts into a paying customer.

Since it involves enriching customers post purchases. Thus, this marketing methodology builds up strong bonds with its customers.

This leads to happy customers that look forward to hearing more from the business. That is the reason Inbound Marketing lays emphasis on delighting customers. Hence, this leads to trust that goes beyond the realms of financial interactions.

Once the guiding principles of Inbound Marketing strategy are in place. Then, you can move on to the inbound marketing tools to automate your marketing.

Making Sense of Inbound Marketing Strategy

As Content generation is at the heart of Inbound marketing. It is important to deliver the appropriate content at the appropriate time.

Therefore, one type of Content does not fit for all the 4 stages. That is why a professional Digital marketer excels in creating variations of Content. Thus, 4 forms of Content for the 4 stages of the customer journey.

It is a no-brainer that the Content irrespective of the stage must be of high quality. You can incorporate various content writing techniques to improve its quality.

After the Content generation, the next step is to —–

Utilize Inbound Marketing Tools for Content Delivery

There are various products that serve the purpose for individual Inbound Marketing stages.

As per the functions, they help achieve. I have categorized them as below:

ATTRACT

1. Kwfinder – I am sure you know a lot many brands/business that post a lot of content. But they never find traction on their hard work.

In part, the reason for the same is little to no time spend on Keyword Research. Unless you optimize your articles for relevant untapped keywords. Until then you will never get search engine rankings.

2. HireWriter – Getting the basics of good content writing is not difficult. It is a skill that hones with experience.

But if time is what you struggle with. Then, it is better to outsource your content.

3. Buffer – Facebook, and Pinterest are my highest performing social media channels. They both come with their internal schedulers. Thus there is no need for an external one.

But if you need an omnibus social media scheduler. Then, this one resource is a good deal.

CONVERT

1. Mailchimp – A robust email platform is the foundation of online business success. There are many options available for the same. This one provides most of the services at a lesser price than its competitors.

2. Mail Munch – It is an enhanced email capture service. They have nice pop-ups, embedded forms, and landing pages. I use them in tandem with Mailchimp.

3. Sumo – This is a bouquet service that gives a lot of apps to run an online business. It has various options for lead generation, email capture, as well as analytics.

CLOSE

1. Zoho CRM – If you understand what does your customer want. Then, you have got half the puzzle right.

In order to get what your customers want. It is important to get an overview of their interactions on your website. Zoho CRM does that for you with its intuitive interface.

2. Gum Road – Most of my digital products host on this service. It is a good service to let your customers buy your products.

3. Thinkific – If your product is a course. Then, Thinkific is the best resource available. It is easy to use and has tons of beautiful features.

DELIGHT

1. Fresh Desk – After sales service is as important as the one before purchase. For the same, Fresh Desk is perfect for small business and Solopreneurs.

Hubspot Marketing Platform

All the above-mentioned tools are free inbound marketing tools to run your business. Despite being free for beginners, they deliver professional results. The lone drawback is that you have to use all of them to run your website.

Using so many tools together could bring in chaos and a little overwhelming. If you wish to use all the services through a single Inbound Marketing Software. Then, you need to know about Hubspot Growth Suite. It is a free Inbound marketing platform. It is by the company that pioneers this marketing philosophy.

You can start using their free CRM to test waters and then move on to their other services.

The platform is easy for beginners. Plus, you can also request their free demo for further clarification. Using HubSpot software is the stepping stone to imbibe Inbound Marketing. The growth of your business will be evident after its application on your business.

Conclusion

If you need to leverage the magic of Inbound Marketing for your startup. Then, you have to adhere to the 4 principles of this marketing strategy.

To get those 4 methodologies to work, you need tools for execution.

There are numerous individual tools available that meet these purpose. You can go back and forth with them to achieve your business goals.

But if you want a simple tool that does all the Inbound Marketing for you, then you need a holistic software. That tool is an Inbound tool stack by HubSpot that delivers impactful results.

It has proven to work in varied industries and geographies. You can start using it for free, till you decide which plan works best for your business. You can do so by clicking on the image below.

Have you used HubSpot before? What are the phases for the Inbound service framework that you are stuck with?

Inbound Marketing Tools ~ Free CRM
Inbound Marketing Tools ~ Free CRM

Inbound Marketing Tools ~ Free CRM

Let me know your experience.

How to Get the Important Basics of Content Writing in a Simple Way

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFORMATION.

 

Content is essential for a brand.

Irrespective of the size or the category of a business. Their content assets have a huge emphasis on their promotion strategies.

Among the various types of content. Written blog content on the company’s website is the most popular form.

That is one of the reasons why content writer job profiles are in demand.

Though not all content writers are equal in creating the content.

A writer at the beginning of their career may not match the quality as that of a professional. Moreover, their industry expertise also plays a major role in the effective outcome.

If you are new to content writing. Then, the process of churning out content on a consistent schedule may overwhelm you. 

You can make use of a number of advanced content writing techniques to elevate your content. But if your content does not comply with the basics of content writing. Then, no amount of promotions can help you achieve engagement. 

If the process of content writing gives you jitters. Then, you can read further to gain tips to put method to the madness.

How to Get the Important Basics of Content Writing in a Simple Way
How to Get the Important Basics of Content Writing in a Simple Way

How to Get the Basics of Content Writing in a Simple Way

 

 

     1.     Be Clear on Purpose

 

 

This is the basic reason for a certain blog post to exist.

If you do not know why you have written the post. Then, even your readers will never get to know the reason either.

 

It is difficult to write a post without a specific goal in mind. The absence of clarity in the writer’s thoughts seems evident through their writing.

 

That is why it is important to list out the goals before you begin to write.

 

Listing goals gets the train of thoughts out from your mind onto your writing medium. Thereby helping you to fight the blank space syndrome.

 

When you know what is it that you are after. Then, it is much easier to chalk out a plan to achieve it.

 

For instance, I want my readers to write their first 500-word blog post after reading this article. Therefore, this article lists every piece of information to achieve that goal.

 

 

     2.     Form a Linear Path to Your Purpose

 

 

Once you get a clarity on your post’s purpose. Then, the next step is to form a logical sequence to getting close to your goal.

That means you outline the steps that help you reach the end goal.

Listing out the steps in a chronological order guides your readers with an action plan. So, they know what steps to take first and which ones are subsequent.  

Consider this process as drawing a single line diagram or a flowchart that ends with your goal.

If you have clarity on the step #1. Then, creating the linear path towards the achievement of your goals is an easy task.

You can concentrate on your article’s chosen keyword and the end goal. This way you can come up with all the essential key steps to connect the two.  

 

 

     3.     Frame Complete Sentences

 

 

Coffee?

Writer?

Friend?

Single?

Free?

 

These are the examples of one-word communication that I often receive in my inbox.

They confuse me because I do not know what do they intend.

One word Coffee could mean any of the following possibilities:

Do you know that coffee exists?

Do you like coffee?

Will you treat me to coffee?

May I treat you to coffee?

As you can see. A mere one-word sentence creates ambiguity. It may denote a thought that the writer has. But that word fails to transport the writer’s thoughts into the minds of the readers. 

Hence, it is essential to deliver a thought process through a complete sentence. A simple complete sentence is worth more than the one full of grandiose vocabulary.

A complete sentence has the noun, verb, and adjectives in place. So, the intention of writing that sentence comes out clear. 

Formation of simple complete sentences makes your writing clear and bold. It also helps increase the word count.

 

 

     4.     Legible Formatting

 

 

After framing simple sentences to achieve the goal of the post. Then, comes the next step to format your writing.


Writing clear, simple and crisp sentences must follow legible formatting. Else, your readers will find it difficult to read through your post.


Cohesive sentences crammed in a long paragraph are repulsive to read.
They strain the eyes and inhibit the readers to scroll further. 

Therefore, your paragraphs should not contain more than 3-4 sentences.
Moreover, even your sentences must not contain more than 10 words. Blank white space between paragraphs declutters the chaos by minimizing distraction. Thus, it helps to enhance the reading experience.

Small paragraphs are the reason for the popularity of list-based posts.

 

 

     5.     No Plagiarized Content

 

 

This one is obvious. But still many writers at the beginning of their careers copy others.

Not only it is wrong to steal someone else’s work. But doing so can lead to a ban on your site from Google.

Google search algorithm knows who posts plagiarized content. It bans such sites from their search engine on noticing copy-paste instances.

Therefore, instead, of copying from others. The newbie writers must invest in learning to form their original ideas.

Authentic content builds a deep connection with readers. This further transforms into better engagement rates and ROI.

No matter how limited is your knowledge on a particular subject. You can always add to it by referring to books and magazines in that domain.

     6.     Make your Headline Interesting

 

Until you have a large following of your blog. You cannot expect your posts to have good engagement rates.

To have a large following you must have a lot of engaging content.

This is a Catch-22 situation for writers in the initial stages of their career.

Catchy headlines work like a charm to fight this situation. An attention-grabbing title pulls the eyes of the reader towards the content of the blog.

Good headlines increase click-through-rates, thereby increasing page views.

The simple formula to come up with a headline is to show readers a solution to a problem. For instance, the headline of this post lures on delivering the basics of content writing.

Considering the importance of Headlines. I offer my Headlines generating service on Fiverr. It is best suited for people who struggle to create catchy headlines. A good headline can pump life to a content by bringing in more readers for it.

 

 

     7.     Include an Image

 

 

Much as the headline, an image tempts the readers to engage with your content.

Hence, adding an image is essential to your post. But ensure that you use royalty free images. Else, your post will come under the plagiarism radar.

The use of images increases the likelihood of social media shares. They also boost the search engine friendliness when paired with alt+text features.

 

In Conclusion

 

As someone with a considerable experience with generating content on varied topics. I know how difficult it is to start content writing.

That is why I share my content writing tips for beginners in this article. 

All the tips are simple to understand and easy to implement. Even if you make use of them in 5 of your subsequent posts. You will see more engagement and traction with your blog.

Do let me know if they were helpful to you. You can share this article with someone who struggles to know how to start content writing.

 

Header Image Courtesy: Pixabay

Know How to Make Money Selling Ebooks

Writing has never ever been a popular career option. The profession receives the same suspicious eyeballs as other artistic fields. Be it painting, singing, or playing a musical instrument. That is why it sounds bizarre for anyone to make money with kindle ebooks.

The odds of anyone earning their livelihoods by writing books are less. Instances of writers who died broke are too many compared to the ones with a net worth in millions.

For a mere mention of J. K. Rowling and Stephen King. There are innumerable instances of writers like O’ Henry, Oscar Wilde, and Edgar Allen Poe. Plus, there is no dearth of freelance writers who maintain a day job.

Even writers who enjoy a recurring best selling status admit to keeping a day job. It is sad to know that the success of their books does not always equal to a stable income.

It is surprising to know that stories and the art of storytelling have never faded in popularity. Still, a career in writing has not outgrown from its insecurities. This is quite contrary to the professions related to Banking, Software, or Engineering.

Know How to Make Money with kindle Ebooks
Know How to Make Money with Kindle Ebooks

The Self-Publishing Revolution

Read moreKnow How to Make Money Selling Ebooks

How to Make Sense of Important Inbound Marketing Terms

A few years ago I started exploring Inbound Marketing tools. Back then, the information on the respective subject was scanty. That is why back then I was not aware of most of the inbound marketing terms.

It is fortunate that there are reliable sources on the topic today. 

To learn about a certain subject. It is vital to get acquainted with its important terms. 

I learned important Inbound Marketing terms from a few different sources on the web. 

HubSpot and Marketo are the prominent ones among them. 

A while back I found a few sources listing Inbound marketing glossary A to Z. 

I felt that those lists were not complete. So, I thought of coming up with definitions of as many words as I could think of. 

The exhaustive list is as below:

 

How to Make Sense of Important Inbound Marketing Terms
How to Make Sense of Important Inbound Marketing Terms

 

 

75+ Important Inbound Marketing Terms in the World

Read moreHow to Make Sense of Important Inbound Marketing Terms